Marketing Strategy and Communications

"Thanks for saving me money & time!!!!"

"Tracy is a true go-getter in every sense of the word. She was able to jump in . . . supporting an unfamiliar product and have an immediate and positive impact on our business unit. Tracy's tireless work ethic, attention to detail, and the good judgment to know when to focus tactically vs. strategically makes her a tremendous asset!"

"Tracy initially knocked our socks off with her proactive approach . . . She is able to work without hand holding and produce items that are timely, relevant, useful, and adaptable. Additionally, she is an absolute pleasure to have on one's team."

"Tracy is a forward thinking, proactive marketing professional. She has tremendous energy and is extremely creative. She was a huge asset to my sales team and contributed significantly to our top and bottom line business results. Tracy is very highly respected by her teammates and I enthusiastically recommend her."

"Tracy was instrumental in making the . . . seminar a success . . . . [she] had numerous proactive suggestions . . . and then went on to arrange all the set up . . . she has truly been an invaluable resource."

"Your willingness to serve as a special consultant to the committee demonstrated your recognition of the potential of the proposed program . . . We thank you for your commitment, time, and diligence . . . and congratulate you on a job well done."

". . . she worked with little supervision, knowing when to ask questions or foster teamwork to keep a process on track."

"Tracy shows the highest level of care for our customers."

"Thank you for your strong commitment and work to continuously improve the services you provide . . ."

"This is absolutely great stuff, . . . these kinds of articles really help build our credibility. Thanks to all of you who helped and to Tracy for assuring we are very well represented."

"You've done a great job for us in the proposal department in a short period of time."

If you need marketing* strategy, targeted marketing communications, or public relations support for your small business, Tracy Diziere & Associates can help. We provide full-service marketing on retainer—like having your own marketing department—and project outsourcing to achieve your objectives.

If you know what you need and have a project in mind, you can easily evaluate whether we're a good fit for you based on our values and services offered.

Not sure what you need or how we can help? Here's a partial list of what we can do for you:

Identify and Make the Most of Your Marketing Assets:
- Conduct a SWOT analysis
- Create/maintain a strong brand
- Get recognized for your strengths
- Protect your assets from fierce competition
- Find out what the customers really want and deliver
Plan for Growth:
- Plot future expansion possibilities
- Structure your organizational processes to handle growth
- Create an environment that welcomes change
- Make your product/service essential and accessible
Create Awareness and Develop a Customer Base:
- Develop ad campaigns that really take off
- Sell with your printed materials
- Use the Internet and social media in ways that make sense for your business
- Define a company culture that supports your customers
Drive Sales:
- Identify viable and ideal target opportunities
- Identify and avoid non-sales-related activities
- Develop a manageable process--or put structure around your existing one
- Develop presentations and communications that will matter to your customers
- Track what you're doing, find the trends, and repeat your success
Reduce the Complexity of Vendor/Partner/Employee Selection:
- Identify your outsourcing needs and desired outcomes
- Develop hiring plans
- Find the people who can make a difference
- Systematically evaluate vendors for a decision you can feel good about
Provide Relief for Busy Entrepreneurs, Small Business Owners, Marketing Professionals and Agencies:
- Write the newsletters, brochures, memos, etc.
- Brainstorm solutions to your most pressing issues
- Project management and art direction
- Handle "the little things" that mean a lot

*marketing defined by the AMA is "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Accessed 2/8/07). For my purposes, those processes start within the company and I focus on their development, nurturing, modification, and disposal as demanded by the customer. More thoughts on this subject . . .