Marketing Strategy and Communications
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If you need marketing* strategy, targeted marketing communications, improved processes, or public relations support for your small business, Phoenix-based Tracy Diziere & Associates can help. We provide full-service marketing on retainer—like having your own marketing department—and project outsourcing to achieve your objectives.
If you know what you need and have a project in mind, you can easily evaluate whether we're a good fit for you based on our values and services offered.
Not sure what you need or how we can help? Here's a partial list of what we can do for you:
- Identify and Make the Most of Your Marketing Assets:
- Develop new products/services based on your strengths
- Create/maintain a strong brand
- Get recognized for your strengths
- Protect your assets from fierce competition
- Find out what the customers really want and deliver
- Plan for Growth:
- Plot future expansion possibilities
- Enter new markets
- Structure your organizational and business processes to handle growth
- Create an environment that welcomes change
- Make your product/service essential and accessible
- Create Market Awareness and Develop a Customer Base:
- Develop ad campaigns that really take off
- Sell with your marketing materials
- Use online marketing and social media in strategic ways that make sense for your business
- Define a company culture that supports your customers
- Ensure demand and loyalty
- Drive Sales:
- Identify viable and ideal target opportunities
- Identify and avoid non-sales-related activities
- Develop a manageable process--or put structure around your existing one
- Develop presentations and communications that will matter to your customers
- Track what you're doing, find the trends, and repeat your success
- Increase your proposal win:loss ratio and secure the deals that matter most
- Reduce the Complexity of Vendor/Partner/Employee Selection:
- Identify your outsourcing needs and desired outcomes
- Develop hiring plans
- Find the people who can make a difference
- Systematically evaluate vendors for a decision you can feel good about
- Bring efficiency to your RFP-related processes
- Provide Relief for Busy Entrepreneurs, Small Business Owners, Marketing Professionals and Agencies:
- Write the newsletters, brochures, memos, blogs, etc.
- Brainstorm solutions to your most pressing issues
- Manage projects and art direction
- Handle "the little things" that mean a lot
*marketing defined by the AMA is "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (Accessed 2/8/07). For my purposes, those processes start within the company and I focus on their development, nurturing, modification, and disposal as demanded by the customer. More thoughts on this subject . . .
