Evaluate Our Services
Here's an overview of the services we offer. To get to know us better and learn
more about the specific small business marketing services available, please
visit our other website.
Corporate
Identity and Business Systems |
| Strategic |
Tactical |
- Market Research
- SWOT Analysis
- Detailed Competitive Analysis
- Positioning Statement
- Value Propositions/ISPs
- Industry Definition & Scope
- Mission & Vision Statements
- Values Development
|
- Logos/Slogans
- Business Cards
- Letterhead/Envelopes
- Forms
- Templates (e.g., email newsletter, proposal, collateral, etc.)
- Company Description
- Logo and Design standards
|
| |
Awareness-Building and Promotion |
| Strategic |
Tactical |
- Market research
- Marketing plans
- Customer segmentation
- Messaging
- Testimonials gathering
|
- Ad campaigns
- Print and online ads
- Website and microsite development
- Website improvement
- Brochures/sell sheets/collateral
- Direct mail campaigns
- Social media marketing
- Blog writing
|
| |
Public Relations |
| Strategic |
Tactical |
- Target market identification
- Strategic partnerships
- Marketing plan
- Public relations planning
|
- Speaking engagements
- Press release schedules and templates
- Media kit development
- Custom media database development
- Events and tradeshows
- Community service participation/sponsorship
- Pitching
|
| |
Brand and Product Development |
| Strategic |
Tactical |
- Market research
- Competitive analysis
- Branding
- Product roadmap
- Product line expansion
- Requirements gathering (especially for SaaS)
- Software, Software as a Service, or other technology strategic product development
|
- Product specifications development
- Creative Packaging (products) or Solution (services)
- Product demo/samples
- Software Testing
|
| |
Business Tools and Processes |
| Strategic |
Tactical |
- Marketing plans
- Hiring plans
- Internal process (systems) development
- Outsourcing strategies
- Process audits
- Screening partners, prospects, and potential employees
|
- Process flow charts
- Project plans
- Production schedules
- Employee incentive programs
- Vendor RFPs
|
| |
Sales Tools |
| Strategic |
Tactical |
- Lead generation process
- Customer/Prospect database (i.e., Customer Relationship Management aka CRM systems)
- Sales strategy
- Customer and market profiles (buyer personae)
|
- Online lead generation forms
- Process flow charts
- Phone scripts
- Presentation template
- Proposal template/boilerplate text or proposal writing/outsourcing
- Promotions and special offers
|
| |
Customer Service/Loyalty |
| Strategic |
Tactical |
- Market research
- Persona development and customer segmentation
- Screening process development
|
- Client satisfaction surveys
- Customer communities and events
- Social media campaigns
- Customer support plan (SLAs)
- Customer loyalty programs
- Screening tools
|
Our Values
We believe in working with entrepreneurs, small business owners, associates,
and professionals (especially in Arizona) who share our core values.
Our Core Values |
| Interpersonal |
- Helpfulness
- Kindness
- Openness
|
| Professional |
- Proactiveness
- Responsiveness
- Thoughtfulness
|
| Societal |
- Focus on renewal
- Promote resourcefulness & self-reliance
- Support for other locally owned businesses (especially if based in Arizona)
|
If you'd like to learn more about our values or services or discuss how they
might relate to you, please contact us.
