Our Services
Here's an overview of the services we offer.
Corporate Identity |
| Strategic |
Tactical |
- SWOT Analysis
- Detailed Competitive Analysis
- Positioning Statement
- Value Propositions/ISPs
- Industry Definition & Scope
- Mission & Vision Statements
- Values development
|
- Logos/Slogans
- Business Cards
- Letterhead/Envelopes
- Forms
- Templates (e.g., newsletter, proposal, collateral, etc.)
- Company description
- Design standards
|
| |
Awareness-Building and Promotion |
| Strategic |
Tactical |
- Market research
- Marketing plans
- Customer segmentation
- Messaging
- Testimonials gathering
|
- Ad campaigns
- Print and online ads
- Website and microsite development
- Website improvement
- Brochures/sell sheets/collateral
- Direct mail campaigns
|
| |
Public Relations |
| Strategic |
Tactical |
- Target market identification
- Strategic partnerships
- Marketing plan
- Public relations planning
|
- Speaking engagements
- Press release schedules and templates
- Media kit development
- Custom media database development
- Events and tradeshows
- Community service participation/sponsorship
- Pitching
|
| |
Brand and Product Development |
| Strategic |
Tactical |
- Market research
- Competitive analysis
- Product roadmap
- Product line expansion
- Requirements gathering
|
- Product specifications development
- Creative Packaging (products) or Solution (services)
- Product demo/samples
|
| |
Business Tools and Processes |
| Strategic |
Tactical |
- Marketing plans
- Hiring plans
- Internal process (systems) development
- Outsourcing strategies
- Process audits
|
- Process flow charts
- Project plans
- Production schedules
- Employee incentive programs
|
| |
Sales Tools |
| Strategic |
Tactical |
- Lead generation process
- Customer/Prospect database (i.e., Customer Relationship Management aka CRM systems)
- Sales strategy
- Customer and market profiles
|
- Online lead generation forms
- Process flow charts
- Phone scripts
- Presentation template
- Proposal template/boilerplate text
- Promotions and special offers
|
| |
Customer Service/Loyalty |
| Strategic |
Tactical |
- Market research
- Persona development and customer segmentation
|
- Client satisfaction surveys
- Customer communities and events
- Social media campaigns
- Customer support plan (SLAs)
- Customer loyalty programs
|
Our Values
We believe in working with entrepreneurs, small business owners, associates, and professionals who share our core values.
Our Core Values |
| Interpersonal |
- Helpfulness
- Kindness
- Openness
|
| Professional |
- Proactiveness
- Responsiveness
- Thoughtfulness
|
| Societal |
- Focus on renewal
- Promote resourcefulness & self-reliance
|
If you'd like to learn more about our values or services or discuss how they
might relate to you, please contact us.
