If you need marketing strategy, decision-making, and execution for your small business in a pinch, just say, “Let me get in touch with My Marketing Person ^SM” then contact Tracy Diziere.

I specialize in strategic and results-driven marketing* and public relations initiatives, with an emphasis in targeted marketing communications, continuous improvement, process re-engineering, and effective knowledge management.

Through my work with large and small entities, including an international accounting firm, a family-owned wholesale luxury products company, a southwest state university, and three software development firms, I’ve held a number of roles--Marketing Manager, Public Relations Specialist, Senior Program Coordinator, Proposal Manager, Teaching Assistant, and Proofreader. As a result, here’s a partial list of what I can do for you:

• Identify and Make the Most of Your Marketing Assets
  • Conduct a SWOT analysis
  • Create/maintain a strong brand
  • Get recognized for your strengths
  • Protect your assets from fierce competition
  • Find out what the customers really want and deliver
• Plan for growth
  • Plot future expansion possibilities
  • Structure Your Organizational Processes to handle growth
  • Create an environment that welcomes change
  • Make your product/service essential and accessible
• Create Awareness and Develop a Customer Base
  • Develop ad campaigns that really take off
  • Sell with your printed materials
  • Use the Internet in ways that make sense to your business
  • Define a company culture that supports your customers
• Drive Sales:
  • Identify viable and ideal target opportunities
  • Identify and avoid non-sales-related activities
  • Develop a manageable process--or put structure around your existing one
  • Develop presentations and communications that will matter to your customers
  • Track what you’re doing, find the trends, and repeat your success
• Reduce the Complexity of Vendor/Partner/Employee Selection:
  • Identify your outsourcing needs and desired outcomes
  • Develop hiring plans
  • Find the people who can make a difference
  • Systematically evaluate vendors for a decision you can feel good about
• Just Stay Above Water
  • Brainstorming
  • Creative problem-solving
  • Handle “the little things” that mean a lot

*marketing defined by the AMA is “an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” ( Accessed 2/8/07). For my purposes, those processes start within the company and I focus on their development, nuturing, modification, and disposal as demanded by the customer. More thoughts on this subject . . .