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Meet Tracy Diziere, “My Marketing PersonSM”
I specialize in strategic and results-driven marketing and PR initiatives, with an emphasis in targeted communications, continuous improvement, and knowledge management. In plain terms, if you need help getting your products or services positioned to sell and your small business running as efficiently as possible, I’m your marketing person.
I understand how overwhelming running your business can be. By outsourcing certain functions to My Marketing PersonSM, you will free up valuable time to handle those responsibilities only you can—as well as lay a foundation for successful marketing and sales operations to support future growth.
Results
I have worked with large and small entities, including an international accounting firm, a family-owned wholesale luxury products company, a southwest state university, and two software development firms. The results I have achieved include, but are not limited to:
| Marketing/Public Relations Activity |
- Building brand identity with a consistent website
- Developed content and managed the process from conception to deployment
- Creation of a website for maximum usability based on user needs and preferences
- Media kit development and disbursement
- Conducted market research survey to determine feasibility of new product development
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| Sales Operations |
- Smarter bid decisions to drive more than 70% win rate(s)
- Charting sales activity to determine best time for proactive marketing efforts
- Gauging deal values to determine most successful markets/buying trends
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| Process Management/Re-engineering |
- Defined criteria and managed interview process for advertising firm selection resulting in a long-term relationship
- Revised required processes to allow for a 25% growth in successful completion rate over a 4-month period
- Developed and facilitated an internal focus group to identify viable and necessary projects
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Experience
In my 12-year career, I have held positions such as Marketing Manager, Public Relations Specialist, Senior Program Coordinator, Teaching Assistant and Proofreader. With degrees in English and Creative Writing, I have the attention to detail, communication skills, and innovative thinking required to drive results for your business.
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